FASHION 4
DEVELOPMENT
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ABOUT THIS CAMPAIGN
The Wellbeing Foundation
The Wellbeing Foundation Africa kicked off 2012 by hosting Italian designer Roberto Cavalli and Vogue Italia editor Franca Sozzani under the Wellbeing Foundation Africa Countdown to 2015 advocacy campaign in partnership with the United Nation’s Every Woman Every Child (EWEC) initiative. The aim was to mobilise both the international and local fashion industry to focus on MNCH issues. Mrs Sozzani was able to see the challenges and local MNCH solutions first-hand when she visited the poorest parts of Lagos, making stops at Massey Street Children’s Hospital, Odi-Olowo Local Community Development Agency (LCDA), and the Traditional Birth Centre in Kojola.
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ABOUT THIS CAMPAIGN
WBFA
Commitment
This led shortly after to the WBFA receiving the commitment of Fashion 4 Development (F4D), a global platform working to advance the UN MDGs and promote dynamic collaborations between the fashion community, governments, civil society and multilateral agencies in order to harness the economic opportunities of the fashion industry while empowering vulnerable groups – and in particular women and young people.
Echoing this sentiment, Ms. Evie Evangelou (pictured left) – the Global Chair of F4D – stated, “We are making our contribution by mobilising the global fashion industry to implement creative strategies for sustainable economic growth and empowerment of communities worldwide.” Like the WBFA, therefore, F4D is acting as an impetus
for urgent action against preventable death and disease among the world’s most vulnerable people in partnership with the Every Woman Every Child effort.